Media kits are important to have available when you are approached my PR companies. A media kit is like your brochure for yourself and your blog. A pitch of why a company should market through you.

Here are three reasons to motivate you to create one if you haven’t already:

1.) Put a professional foot forward: Yes, you might be sitting there in your pj’s blogging away, but a PR company doesn’t need to know that. A neatly done media allows you to present your blog in a professional manner and gives you credibility as a blogger.

2.) Quickly Respond: When I receive an email asking if I’d be willing to do a post, review or something similar, I am able to quickly respond. My media kit includes my rates, my blog stats and so on. I can easily attach my media kit and send back all the information the pr firm wanted or needs to know.

3.) Save yourself time: Once your blog gets well indexed and you’ve written some quality reviews, you may be in high demand. The media kit will save you from rewriting the same thing over and over again.

I’ll be going over what goes into a complete media kit!

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