There is a term in the online marketing industry known as “banner blindness”. This is in reference to the relative ineffectiveness of banners on websites.

People are mostly blind to them and seem to pass them buy. The most clicked on links are the text within the articles.

With the surge of blogs, banners have come back in popularity.

You see banners linking to favorite blogs. Most bloggers offer a 125×125 button for fans to take. It’s common place.

I still wonder about the effectiveness of banners compared to a list of text links.

If you’ve never tested this out on your blog, you may want too.

For one week, see how many people click on a text link then compare that to a banner in the same place.

You may be surprised at the results.

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