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Marketing Tips

02
Oct

Are banners the way to monetize your blog?

Posted by: admin

There is a term in the online marketing industry known as “banner blindness”. This is in reference to the relative ineffectiveness of banners on websites.

People are mostly blind to them and seem to pass them buy. The most clicked on links are the text within the articles.

With the surge of blogs, banners have come back in popularity.

You see banners linking to favorite blogs. Most bloggers offer a 125×125 button for fans to take. It’s common place.

I still wonder about the effectiveness of banners compared to a list of text links.

If you’ve never tested this out on your blog, you may want too.

For one week, see how many people click on a text link then compare that to a banner in the same place.

You may be surprised at the results.

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Marketing Tips

02
Sep

3 Reasons why you need a media kit

Posted by: admin

Media kits are important to have available when you are approached my PR companies. A media kit is like your brochure for yourself and your blog. A pitch of why a company should market through you.

Here are three reasons to motivate you to create one if you haven’t already:

1.) Put a professional foot forward: Yes, you might be sitting there in your pj’s blogging away, but a PR company doesn’t need to know that. A neatly done media allows you to present your blog in a professional manner and gives you credibility as a blogger.

2.) Quickly Respond: When I receive an email asking if I’d be willing to do a post, review or something similar, I am able to quickly respond. My media kit includes my rates, my blog stats and so on. I can easily attach my media kit and send back all the information the pr firm wanted or needs to know.

3.) Save yourself time: Once your blog gets well indexed and you’ve written some quality reviews, you may be in high demand. The media kit will save you from rewriting the same thing over and over again.

I’ll be going over what goes into a complete media kit!

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Marketing Tips

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