Jul
Help, someone put the business magazines too high
Last night, I stopped by the grocery store to pick up some milk. While there I decided to see if there were some new small business magazines I might like to read.
After searching through the magazine aisle, I finally found them. . . In the top row of the men’s magazine area.
They were almost too high for me to reach.
All the magazines from finances, to making money to home business were all in the higher rows of the men’s section.
Now, don’t get me wrong, I’m not going all femenist on you here. I consult men as well, helping them with their internet marketing goals. So guys – I’m not picking on you!
I was just surprised to see the placement of the magazines on the shelves.
Blog Bare Foot found some interesting stats from Center for Women’s Business Research:
Million Dollar Businesses
- ◦One in five firms with revenue of $1 million or more is woman-owned.
- ◦3% of all women-owned firms have revenues of $1 million or more compared with 6% of men-owned firms.
- ◦10.1 million firms are owned by women (50% or more), employing more than 13 million people, and generating $1.9 trillion in sales as of 2008.
I’m just pointing out that there is a whole demographic out there who are movers and shakers in the business world. If I could market to a whole population instead of half – I would.
Tip of advice to the business and money magazines out there – ask for your publications to be placed where both men and women can see them. I bet you may just raise your sales.
I’m not complaining I can’t reach the magazines. I just have to work harder to get them. But hey, that’s business.
